Promotion

• Agencies

  Blockbuster Gets in the Game with Expanded Rental Program

  Blockbuster has ramped up its online DVD rental program with a new incentive to lure new customers—free video games.

• Agencies

  American Express Adds Luxury Tier to Loyalty Program

  American Express cardholders with several million points burning a hole in their pockets now have a new catalog of rewards to choose from.

• Agencies

  Quaker, Tropicana Join Airline Miles Program in Canada

  The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.

• Agencies

  Wendy’s Hit with Counterfeit Coupon

  On its home page, Wendy’s is warning consumers about a fraudulent coupon that has been circulating on the Internet.

• Agencies

  Gift Cards Have An Audience: Poll

  The hype is over. The Christmas presents are unwrapped. Now, the only challenge that remains is what consumers plan to buy with their gift cards.

• Agencies

  Automakers’ Loyalty Among Minorities Low: Polk

  Automakers need to step up efforts to build brand loyalty among minorities, according to new data from auto research firm R.L. Polk & Co.

• Agencies

  Choice Hotels Tap Brown to Lead Loyalty Program

  Choice Hotels International has named Greg Brown as vice president of the company’s Choice Privileges rewards program, a new post.

• Agencies

  P&I Postscript

  SHUTTERFLY: an online photo service, now offers gift cards for business-to-business use.

• Agencies

  ABC Drops Wallets, Cash for Knights Premiere

  ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It’s dropping wallets.

• Agencies

  Reactrix Forms Mall Network For Animated Displays

  Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.