Promotion
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Agencies
Lounging Around
American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges
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Agencies
Running With the Bulls
No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s
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Agencies
Sunny Days for Sale
Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop’s vice president and general manager of global
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Agencies
Back to Print
Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly
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Agencies
The RED Brigade
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to
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Agencies
Super Duper Bowl
Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from
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Agencies
And Now, a Toast for Pregnant Women
A kosher juice maker is hosting an unusual sampling program to a very targeted audience this New Year’s Eve.
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Agencies
Kraft Takes South Beach on Tour Again
Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.
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Agencies
GSN Pushes Finalists in Vocabulary Challenge
It’s not every day you’ll find high school students volunteering to take a test.