Promotion

• Agencies

  Hasbro Under Fire for Marketing ‘Transformers’ Toys

  Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.

• Agencies

  7-Eleven Brings Simpsons to Life

  7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to “The Simpsons Movie.”

• Agencies

  Lucky Jeans Hits the Road Via ‘Denim Highway’ Tour

  Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.

• Agencies

  Red Robin, Baskin-Robbins Partner for Casper DVD Release

  A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.”

• Agencies

  Ready, Aim, Shop

  U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local

• Agencies

  Stupid Vs. Strategic Sweeps

  Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes

• Agencies

  Best Customer

  Loyalty programs have become a core component of many plans focused on rewarding more frequent and higher value transactions. Their proliferation gives

• Agencies

  Nothing Like Free

  It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut

• Agencies

  Top of Wallet

  With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The

• Agencies

  Sweet Memories

  Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where