Promotion
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Agencies
Loyalty Programs Drive Incremental Sales: Study
Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found.
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Agencies
Norwood Switches Rebates for Rewards Program
Norwood Promotional Products is phasing out its points-for-purchase rewards program, and instead will replace it with a new rebate offering.
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Agencies
American Airlines, MasterCard Team Up with Sweeps
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.
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Agencies
Blackhawk Network Launches Gift Card for MLB.Com
Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site.
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Agencies
P&I Postscript
DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year
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Agencies
Hostess Builds on Racing Sponsorship with Instant-Win Game
Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.
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Agencies
Negro League Stars to Appear in Chrysler-sponsored Event
Detroit Tigers fans will have a chance to meet former stars of the Negro Leagues in an upcoming promotion sponsored by Chrysler Jeep Superstores and area Dodge dealers
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Agencies
Simon Reprises DTour Live Mall Concerts
Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year.
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Agencies
MasterCard, MLB Team Up for Sweepstakes
MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team.
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Agencies
Kodak Takes Its Wares on the Road
Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs.