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News Briefs

  • News Briefs

    THE CONNECTICUT SUN: the first independently-owned and operated WNBA franchise, announced last week its selection of New Haven-based p.r. firm Mason &

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    COCA-COLA CO.S’: Pacific Rim Group president, James Chestnut, is retiring after 31 years with the company. He will remain in a transition role through

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    KMART HOLDING CORP.: Troy, MI, expects to post a profit for November and December despite a same-store sales decline of 13.5%. Kmart credits lean inventory

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    TIME WARNER CABLE: Stamford, CT, tapped Source Marketing, Westport, CT, for retail marketing of digital cable, HDTV and DVRs via consumer electronics

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    THE FEDERAL TRADE COMMISSION: in a response to a request for public comment by the U.S. Food and Drug Administration, filed a comment Monday regarding

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    THE UK’S MOBILE MARKETING ASSOCIATION: has launched a Code of Conduct for the mobile marketing industry. The code provide guidance to developing activity

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    MCDONALD’S EUROPE: announced the appointment of Kay Napier as senior VP/CMO. Since joining the company in Nov. 2002, Napier has worked closely with McDonald’s

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    DRAFT CHICAGO: and sister shop Lowe & Partners Worldwide have rebranded Lowe’s So Paolo, Brazil, office as Draft Brazil. That makes it the 29th office

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    MCDONALD’S: announced plans to consolidate its worldwide media strategy, planning and buying efforts with OMD Worldwide, a division of Omnicom Group,

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    GREGORIO BENNETT: formed O! Integrated Marketing Agency with partner Aldo Cundari. The shop pitches integrated marketing ideas, dubbed “transitory opportunity”