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News Briefs

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    CALVIN KLEIN: has named actress Scarlett Johansson as the face for a new Calvin Klein fragrance launching this fall. The 19-year-old received two Best

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    SHOWTIME: has joined forces with Women.com to promote the new series The L Word. Showtime Networks will award one grand-prize winner $10,000 in the “L

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    RED LOBSTER: in celebration of 20 years of Lobsterfest and Valentine’s Day, Red Lobster will offer guests a chance to win a Seafood and Wine Lover’s Cruise,

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    INFORMATION RESOURCES INC.: named Scott W. Klein president-CEO of the Chicago-based data firm. Klein had been president of Electronic Data Systems Corp.’s

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    COCA-COLA: has partnered with online music company Musicmatch, Inc. to promote its Sprite brand. MR. YOUTH LLC: a provider of marketing and promotional

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    WARNER BROS. CONSUMER PRODUCTS: and Flik Flak partner to deliver watches based on Cartoon Network’s animated television series The Powerpuff Girls and

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    LEE WAYNE CORP.: a subsidiary of HALO Holdings, has purchased selected assets of JII Promotions in an all-cash transaction. All non-manufacturing responsibilities

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    BERNHART ASSOCIATES EXECUTIVE SEARCH: has reported that nearly two-thirds of direct marketers are planning new hires this quarter, a sharp improvement

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    COCA-COLA CO.: rolled out its Diet Coke with Lime drink. A national ad campaign supports with radio, magazine and Internet ads and billboard promotions.

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    DIGITAL CONNEXXIONS CORP.: Ontario, Canada, has acquired iPromotions, Inc., a provider of online advertising and data acquisition products. Founded in