News Briefs

• News Briefs

  CORPLOGOWARE: has signed an agreement with the U.S. Olympic Committee to be an official licensee to produce premium and promotional products for all U.S. Olympic Team sponsors and partners. This partnership between Miami-based CorpLogoWare and the USOC …

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  FAMOUS FOOTWEAR: has been creating awareness of its new Manhattan store with a promotion involving 100 area dry cleaners. Customers picking up their clothes from the cleaners receive them in a customized dry cleaner bag with a hang tag featuring a …

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  MATTEL: will launch a line of Barbie clothes and accessories for women later this year. The line debuted in Japan last spring.THE FEDERAL TRADE COMMISSION: has closed its investigation into the proposed $2.6 billion merger of RJ Reynolds Tobacco …

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  HEINEKEN NV: has formed a deal with Mexican brewer FEMSA Cerveza to be the exclusive importer, marketer and seller of FEMSA’s beer brands in the United States.TRACYLOCKE PARTNERSHIP: has reworked its identity to include a logo, Web site and updated …

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  AMP AGENCY: Boston, hired Gregg Arends as VP-group account director; he had been group account director for U.S. Marketing & Promotions, Los Angeles.MARKETING DRIVE WORLDWIDE: has opened a Seattle office under VP-Managing Director Rip Warendorf, who had …

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  JOHN DEERE WORLDWIDE: Cary, NC, tapped Malone Advertising, Akron, OH, to handle media planning and buying for the dealer network of Deere’s Consumer and Commercial Equipment division. Malone will create an ad plan that can be customized for Deere …

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  STARZ: has named Minneapolis-based Fallon Worldwide as its new media agency of record. This assignment will take effect immediately and includes strategic media planning and buying in connection with Starz’ 13 digital movie channels in addition to Starz …

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  CLEAR CHANNEL ENTERTAINMENT: has formed a partnership with Communities in Schools (CIS), a community-based organization helping children succeed in school and prepare for life beyond the classroom. CCE Charities, Clear Channel’s new charitable division, …

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  VISA: has partnered with the Tourism Authority of Thailand to offer cardholders around the world extra benefits and perks while visiting Thailand. The partnership begins with Visa’s sponsorship of the Amazing Thailand Grand Sale 2004, which will run …

• News Briefs

  MUSIC CHOICE: along with Radio Disney and Walt Disney Records present Disneymania In Concert, a show featuring teen performers. The concert will be available on over 100 cable systems from now through June 13 and will be promoted by a Radio Disney …