News Briefs
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News Briefs
MTV NETWORKS: has tapped Judy McGrath as the new chairman and CEO. McGrath is assuming the role from Tom Freston who has been appointed Viacom’s new co-chief operating officer. MTV Networks Operations and Sales Chief Mark Rosenthal was not offered the …
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News Briefs
JACK MORTON WORLDWIDE: New York City, will absorb marketing shop Sports & Entertainment Matters, Boston. Founder Soosie Lazenby becomes VP-strategic brand marketing at Jack Morton. Sports & Entertainment Matters works with consumer brands and represents …
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News Briefs
CIRCUIT CITY STORES: Richmond, VA, is offering free movies for a year to new wireless customers. The July 11-17 joint promo with movie ticketing firm Fandango.com mails consumers a certificate with a unique code that can be redeemed online once every 30 …
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News Briefs
SCHLOTZSKY’S: a chain of sandwich-shop restaurants, closed six of its 35 company operated locations last weekend and may shutter more as it seeks to pare expenses. The Austin-based franchiser said it will eliminate about 20% of its corporate staff, or …
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News Briefs
THE RADIATE GROUP: VP-new business development Cory Isaacson has become VP-strategic marketing for Radiate Entertainment Group, Omnicom’s marketing services network that includes GMR. Isaacson joined The Radiate Group in May; he had been a partner at …
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News Briefs
THE DIRECT MARKETING ASSOCIATION: has named John A. Greco, Jr. as its new president and CEO effective Aug. 16. He succeeds H. Robert Wientzen, who will retire after close to eight years as the association’s chief. ROGER CLEMENS: of the Houston Astros …
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News Briefs
FISHER-PRICE: will collaborate with Sababa Toys to produce classic Fisher-Price toy replicas and card games for retail stores outside of the traditional mass merch arena. Reproductions will be based on classic Fisher-Price pull toys like the Snoopy …
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News Briefs
DOONEY & BOURKE: has selected actress Lindsey Lohan as the newest face to represent the leather goods brand. The new campaign will debut in August and the new handbags will hit store shelves shortly after. Previously actress Mischa Barton, star of the …
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News Briefs
WALGREENS: Deerfield, IL, will take part in a 2.5 million direct-mail campaign targeting Hispanic consumers. Walgreens will be part of the August/September co-op mailing of Carmen’s Cupones y Consejos (“Carmen’s Coupons, Tips and Advice”). Walgreens …