News Briefs
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News Briefs
3M: will create “The World’s Largest Pink Ribbon” out of Post-it Super Sticky Notes as part of a fund raising campaign for breast cancer awareness. The 70-foot tall ribbon will be unveiled in New York’s Times Square the first week of Breast Cancer …
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News Briefs
WISE FOODS: Kennesaw, GA, launches Wise Choice potato crisps and soy-potato crisps this week with in-store sampling, newspaper ads and coupons via Maddock Douglas, Elmhurst, IL. Wise sells snack foods in 20 Eastern states.MCI: will extend its …
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News Briefs
UPSHOT: Chicago, has hired Wendy Sokoluk as VP-account management to oversee the account groups on the Procter & Gamble business. She has worked in account management at Saatchi & Saatchi and BBDO and in brand management at Ralston Purina, Kimberly …
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News Briefs
RAPP COLLINS WORLDWIDE: New York City, promoted three senior staffers: Matthew Hafkin becomes chief financial officer; he had been VP-finance. Hafkin replaces Robert Horvath, who takes the new post of president-direct marketing. Steve Rodems becomes …
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News Briefs
BORDERS GROUP: Ann Arbor, MI, named Michael Tam as senior VP-marketing for its 1,200 Borders and Waldenbooks stores worldwide. Tam had been executive VP-chief marketing officer for American Eagle Outfitters.TAFFY ENTERTAINMENT: has launched a licensing …
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News Briefs
CANDIE’S, INC.: signed two new license agreements under its Bongo label. The first agreement for junior and plus size tops and sweaters is with One Step Up Apparel Group and the second is with Soho Fashion, Ltd. for women’s and junior’s outerwear. One …
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News Briefs
STRAWBERRY SHORTCAKE: is nearing $500 million in worldwide retail sales, doubling last year’s launch sales of $220 million. The retro character boasts over 320 worldwide licensees, including Bandai America, Penguin Putnam and Fox Home Entertainment. The …
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News Briefs
TYSON FOODS: will be an associate sponsor of the 2004 T.J. Maxx Tour of Gymnastics Champions. The company said it would gain cross-promotion opportunities, broadcast commercial inventory and signage benefits, identification as an Official Sponsor of USA …