News Briefs

• News Briefs

  EURO RSCG WORLDWIDE: New York, named David Jones as chief executive officer of the New York office, a new post at the $1 billion office. Jones, had been exec VP-managing director of global business in Euro RSCG’s London office. He now reports to …

• News Briefs

  PRESTIGE BRANDS INC.: shifted its estimated $10 million account for four brands to Carrafiello Diehl & Associates following its merger with Carrafiello client Medtech. Irvington, NY-based Prestige reassigned Comet, Chloraseptic, Murine and Clear Eyes …

• News Briefs

  TV GUIDE: is launching a line of classic television series on DVD, featuring many popular programs from television’s golden era. The collection debuts with 72 episode available Sept 21 in six individual collections: Classic Comedies, Classic Westerns, …

• News Briefs

  COTY, INC.: has signed a licensing agreement to develop and market fragrances under the Baby Phat by Kimora Lee Simmons brand. The deals marks the debut for Baby Phat in the fragrance and toiletries sector. MCDONALD’S: restaurants in the Tampa Bay area …

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  EASTERN MOUNTAIN SPORTS: Peterborough, NH, completed a management-led buyout from American Retail Group for the 80-store chain. President-CEO Will Manzer led the buyout and will continue to run the chain with financing from J.H. Whitney & Co. This year …

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  THE FEDERAL TRADE COMMISSION: has sworn in Jon Leibowitz, the former VP-of congressional affairs for the Motion Picture Association of America, as a commissioner.FLEETWOOD HOMES: Riverside, CA, will give a home-entertainment center to consumers who buy …

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  BUENA VISTA HOME ENTERTAINMENT: has entered into a two-year partnership with Mosaic, a field sales and marketing company that will provide merchandising services for the company in markets nationwide. Mosaic will service all Buena Vista Home …

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  MCDONALD’S: has partnered with Internet provider NetZero to make a special service offer to its customers nationwide. From Sept. 3 through Oct. 31, customers can sign up for NetZero Internet service through an 800 number or Web address and receive their …

• News Briefs

  WARNER BROS. CONSUMER PRODUCTS: has partnered with Rocawear Clothing to create a signature Batman apparel collection. The line will hit stores in conjunction with the Summer 2005 release of Batman Begins. The collection incorporates modern street-wear …

• News Briefs

  FOX: hired former FX marketing exec Chris Carlisle as executive VP-marketing Aug. 24, effective immediately. Carlisle has assumed direct oversight of all marketing efforts for the network. The post has been vacant since Fox cut Robert Mell loose late …