News Briefs

• News Briefs

  FEDEX CORP.: will sponsor Joe Gibbs Racing’s No.11 Chevrolet for the 2005 NASCAR Nextel Cup Series season. The car will have four different designs during the season, each representing one of FedEx’s core operating companies: FedEx Express, FedEx …

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  GENERAL MILLS: Minneapolis, has extended its contract for Boodle online coupons, which are distributed via 250 newspapers’ Web sites. General Mills tested the service this summer via Boodle owner Consumer Networks, San Diego. It’s “a way for us to reach …

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  COCA-COLA CO.: has expanded its deal with discount U.S. airline AirTran Airways to offer a wider selection of its soft drinks, juices and other drinks on the airline’s 500 daily flights. Financial terms of the three-year deal were not disclosed. TYLER …

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  ACTRESS SUSAN LUCCI: will begin selling her fragrance Invitation in Wal-Mart Stores. The brand has been sold online and through HSN Home Shopping Network. This is the first retail distribution for the fragrance that’s sold by Lucci’s company, SL …

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  PIT BULL: has become the Official Energy Drink of the American Basketball Association. Pit Bull is made and marketed by Hip Hop Beverage Corp. The league said that as part of the sponsorship, the support personnel of each ABA team will be known as the …

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  KNOTT’S BERRY FARM: is using wheel covers on Taxi cabs in Los Angeles to spark interest in its 31-year-old Halloween Haunt at Knott’s Scary Farm in Buena Park, CA. The five-week campaign is handled by AdFleet Advertising, Inc., Los Angeles. THE …

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  NATIONAL TREASURE: an upcoming movie starring Nicolas Cage, will be the basis of a joint-tourism campaign between the Washington, DC Convention & Tourism Corp. and the Greater Philadelphia Tourism Marketing Corp. The Touchstone Pictures’ film was shot …

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  COURVOISIER: will be back on the road next month for a fall tour to 10 markets. Spokesman Fonzworth Bentley will make appearances at local venues with the Courvoisier Bentley Ladies. The events include style makeovers for men and awards. Allied Domecq …

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  NMA ENTERTAINMENT & MARKETING: Los Angeles, has won work for X-Rated Fusion Liqueur, a hot pink premium French vodka with natural fruit juices and a touch of cognac. The spirit will be introduced in the U.S. this fall in select states, and rolled out …

• News Briefs

  ELECTRICARTISTS: New York, hired Dave Smith as director of business development, a new post at the online marketing firm for media, entertainment and lifestyle brands. Smith was founder of Segue>Entertainment Network, New York, handling off- and online …