News Briefs

• News Briefs

  HALLMARK CHANNEL: is supporting a trio of original mystery movie franchises that debut on Sunday nights in January with a $5 million integrated marketing campaign. The campaign includes TV, radio, print and online as well as a sweeps component. PEPSICO: …

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  DIET SIERRA MIST: changed its name this week to Sierra Mist Free to identify the beverage as a soft drink free of sugar, calories, carbs and caffeine. Pepsi-Cola North America makes the product. TV, radio and print support the change. CEREALITY CEREAL …

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  D. WAYNE LUKAS: Hall of Fame thoroughbred trainer, has signed on as a spokesman and endorser of Youbet.com. The Web site will use Lukas’s image and likeness in Youbet.com advertisements through the fall of 2005. Lukas will also wear a Youbet.com cap …

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  BELL SPORTS AND TONY HAWK: have reached an endorsement deal. The skateboarding champion will wear the Bell Faction helmet in 2004 and is working with Bell to design a signature line for 2005. Financial terms were not disclosed. AVON PRODUCTS, INC.: has …

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  ALLIED DOMECQ SPIRITS, NORTH AMERICA: has bumped up marketing spending by 20% for the holidays. The spend major TV campaigns for Kahlua, Malibu Caribbean rum and Stolichnaya. COUPON INFORMATION CENTER: and PepsiCo have released a public service …

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  ANHEUSER-BUSCH: has introduced a new flavored malt beverage, Bacardi Silver Low Carb Apple Green and has come out with recipes for Halloween parties. The drink comes in 12-ounce six packs and will be promoted on TV, outdoor and print ads. ALLIED DOMECQ: …

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  SESAME WORKSHOP: has promoted Sharon Stulberg to assistant VP-corporate marketing effective Oct. 1. Stulberg will be responsible for developing and implementing marketing programs that promote the Sesame Street brand. Most recently, she had worked as …

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  ALLIED DOMECQ SPIRITS, NORTH AMERICA: has named Magnolia Marketing Co., a family-owned broker of beverage alcohol, to represent its full portfolio of spirits brands in Alabama and Mississippi. EXPERIENTIAL AGENCY, INC.: has hired Jake Spitz as director …

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  SESAME WORKSHOP: has promoted Risa Nelson to assistant VP-International Licensing. She will continue to be responsible for overseeing and growing the licensing business for Sesame Street throughout Europe, as well as managing licensing representatives …

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  7-ELEVEN: has extended its sponsorship agreement with Andretti Green Racing and will continue in its role as the chief backer of the IndyCar Series No. 11 Team 7-Eleven Dallara/Honda/Firestone. STAPLES BUSINESS DEPOT: has been in talks to put its name …