News Briefs

• News Briefs

  FIRESIDE: is looking for a title sponsor for its May 2005 launch of Boomerang Nation: How to Survive Living With Your Parents and national contest. Author Elina Furman is seeking sponsorship of a national book tour and contest in which consumers 18 to …

• News Briefs

  PEPSICO: is launching its Smart Spot program in Canada. The logo will appear on its Diet Pepsi, Tropicana, Quaker, Gatorade and Baked! Lay’s brands. Pepsi debuted the program in the U.S. last summer. …

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  NIKE, INC.: will launch a new line of clothing for women called “Gym Rhythms.” The fitness dance collection, which will include apparel and footwear, is specially designed for a dancer’s quick moves. The new line will be available in February. In …

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  ODDS ON PROMOTIONS: Reno, NV, has hired Linda Thomson to the new position of head of the company’s expanding college and professional sports promotions division. The appointment took effect Jan. 1. RESEARCH AND MARKETS: Dublin, has added event marketing …

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  PANASONIC CANADA: has reached a deal with Clear Channel Entertainment to put its name on a theatre Clear Channel Entertainment is refurbishing in Toronto. The Panasonic Theatre is on the site of the former New Yorker Theatre, and is scheduled to reopen …

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  GUESS, INC: has formed a new licensing agreement with Marc Fisher LLC to that calls to develop, manufacture and distribute athletic and fashion footwear under the Guess? trademark in the U.S. and select countries. The new footwear line is expected to …

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  DENTYNE ICE: gets a new flavor this month, Vanilla Chill. Twelve-piece packs of the gum will sell for 99 cents; triple-packs (36 pieces) will sell for $1.99. Marketing support includes sampling and ads targeting young trendsetters. Cadbury Adams USA, …

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  BANK OF AMERICA: has signed an agreement to remain the official bank of the San Francisco Giants and SBC Park through 2010. The new agreement includes increased stadium signage, a role as the presenting sponsor of Junior Giants Baseball for children …

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  DREAMWORKS SKG: has named Rick Sands as the company’s new president and COO. Sands formerly served as COO for Miramax Films. He joined Miramax in 1990 as the executive VP and CFO and was played an instrumental part in the negotiations that brought …

• News Briefs

  TIVO: has debuted a new service enhancement, TiVoToGo, which allows subscribers to transfer programs from their TiVo box to a laptop to watch shows wherever they want. STANTON CARPET CORP.: Syosset, NY, has hired CCM Marketing Communications, New York …