News Briefs

• News Briefs

  THE CITIZENS’ COUNCIL ON HEALTH CARE: has issued a warning to consumers that a recent Subway ad promoting its food as a healthier alternative to fast food restaurants is misleading. The St. Paul, Minn.-based non-profit health care policy organization …

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  THE NATIONAL HOCKEY LEAGUE: has cancelled its 2004-5 season after a 153-day player lockout. Because a new collective bargaining agreement had not been reached, NHL Commissioner Gary Bettman said yesterday it no longer is practical to conduct an …

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  BRUT: has signed on as an official sponsor of the National Hot Rod Association. As part of the agreement, Brut branded products will be designated as the official sponsor of the NHRA in the following categories: men’s cologne; men’s aftershave; men’s …

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  GENERAL MOTORS: has increased its sponsorship deal with FLW Outdoors to include title sponsorship of a qualifying fishing tour stop on the Wal-Mart FLW Tour. The date of the fishing tournament, The Chevy Open, has not been determined. Chevy TrailBlazers …

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  JOLT: the 20-year-old soda termed an alternative to coffee, is relaunching with new packaging. The JOLT Battery Bottle is a re-sealable 23.5-ounce aluminum container. The can was developed by Rexam Beverage Can North America, a consumer packaging …

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  TARRANT APPAREL GROUP: and its subsidiary, Private Brands, Inc., have signed a licensee agreement with Beyond Productions and Kids Headquarters to manufacture, design and distribute House of Dereon brand apparel by musician Beyonce Knowles and her …

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  PEPSICO, INC.: will introduce two lime-flavored carbonated soft drinks to compete with a similar beverage from Coca-Cola. Pepsi Lime and Diet Pepsi Lime will debut in April or May. Coca-Cola launched Diet Coke with Lime early last year. COCA-COLA: will …

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  NUTRI-LAWN: is offering homeowners a chance to spruce up their backyards with its lawn makeover sweepstakes. The “Backyard of Your Dreams Sweepstakes” invites consumers to win a free lawn makeover by registering online at Backyardofyourdreams.com or via …

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  POST-IT NOTES: will take on an associate sponsorship of the No. 16 National Guard Ford Taurus, driven by Greg Biffle, for the upcoming NASCAR Nextel Cup season. The brand’s yellow logo will take primary hood placement on a special Post-it Notes paint …

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  CANDIE’S, INC.: has signed on reality show The Simple Life star Nicole Richie as the new spokesperson for BONGO. Richie will appear in the brand’s spring 2005 advertising campaign, which will launch in March issues of fashion, entertainment and …