News Briefs

• News Briefs

  DISNEY STORE: is launching a new collection of swimwear for children. The new line of character-themed ensembles feature Disney princesses, Tinkerbell, Minnie, Dash from The Incredibles, Buzz Lightyear and more. The swimsuits, available in sizes two to …

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  GENERAL MOTORS: has put its ad business up for bid for the first time in about a decade, according to news reports. GM sent out letters Friday saying it had begun reviewing operations with its current media buyer, General Motors Mediaworks, a unit of …

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  MITSUBISHI MOTORS NORTH AMERICA: has signed BBDO, Los Angeles, as it’s advertising AOR. NATIONAL COLLEGIATE ATHLETIC ASSOCIATION: has been asked to end alcohol advertising on radio and TV broadcasts during college athletic events. A resolution to this …

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  BLOCKBUSTER: has been sued by New Jersey Attorney General Peter Harvey, who charged that the video chain’s new “no more late fees” policy it has heavily promoted doesn’t properly disclose the policy’s terms and could mislead customers. CENTURY 21 REAL …

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  WASTE MANAGEMENT, INC.: an environmental services company based in Houston, TX, has expanded its NASCAR sponsorship to support driver Jesus Hernandez in the circuit’s Drive for Diversity program, a minority driver and crew member development program. …

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  1UP.COM: is giving away one Sony PSP portable gaming unit a day during the month of March. Consumers must register at 1up.com to enter the sweepstakes. The sweeps is being promoted at 1up.com and other Web sites owned by parent company Ziff-Davis. …

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  CNN: and CNN Headline News will begin distilled spirits commercials after revising for the first time its policy on liquor advertising since it launched in 1980. The New York Times reported yesterday that a spot for Grey Goose vodka was to be the first …

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  CHEVRONTEXACO: has renewed an agreement to raise public awareness and funding for autism education and advocacy through its NASCAR sponsorship program, Driving Autism Awareness, in part through matching donations of $42 for every lap that driver Jamie …

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  CINGULAR WIRELESS: will pick up AT&T’s telecommunications sponsorship of American Idol, allowing 49 million consumers to vote via text messaging for their favorite Idol during each episode. Cingular Wireless bought out AT&T Wireless last year. THE …

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  EVENT AND P.R. SHOP: The Ad*itive, Philadelphia, has severed ties with Havas through a management-led buy-back. The agency had been part of Havas’ network for four years. Now independent, Ad*itive will keep handling a mix of advertising, events and p.r. …