News Briefs

• News Briefs

  BACARDI: has hired Sex and the City star Kim Cattrall as a spokesperson for its new product Island Breeze. She will appear in print and cable TV ads. The new beverage is made with Bacardi rum, natural fruit flavors and sucralose. The product hits retail …

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  WHEATIES: has honored St. Louis Cardinals first baseman Albert Pujols by putting his image on a limited edition cereal box. The new 12-ounce Pujols Wheaties box will is available nationwide and marks the first activation of Wheaties’ recently-signed …

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  TOYOTA MOTOR SALES, USA: has signed as the official vehicle of USA Swimming. The multi-year sponsorship includes a variety of licensing, event and promotional opportunities. Toyota will also help create an award to identify and honor emerging talent in …

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  ADIDAS: has extended its marketing partnership with the New York Yankees. The original deal with the MLB team began in 1997 and the new one will run through the 2013 season. Adidas remains the Official Athletic Apparel and Footwear Company of the team, …

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  PILE & CO. CONSULTING: has promoted Judy Neer to president of the Boston-based agency search firm, from managing partner. Neer joined Pile in 1996 as senior consultant. Her promotion “is long overdue,” said Pile Cos. President-CEO Rick Hooker in a …

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  XBOX, MOUNAIN DEW and EB GAMES: have signed as sponsor of the Game Live College Tour. The mobile tour for gaming enthusiasts kicked off March 5 at Washington State University and ends April 28 at University of Arizona. Mountain Dew is activating its …

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  UNIVERSAL PICTURES: has promoted Suzanne Cole to senior VP-media, Universal Pictures. In her new role, Cole will serve as chief strategist for media planning for Universal Pictures’ motion picture marketing campaigns and for Universal Studios Home …

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  THE NBA: has extended its video game licensing agreements with Electronic Arts, Inc., Take-Two Interactive Software, Inc., Sony Computer Entertainment America, Midway Games, Inc. and Atari. The new multi-year deals will all begin in October. Financial …

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  PERRY ELLIS INTERNATIONAL, INC: has signed an agreement with the Miami Heat to increase visibility of the company’s brands at Heat games and provide additional marketing opportunities for Perry Ellis International at retail stores. The Perry Ellis logo …

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  MAD CATZ INTERACTIVE: has signed a license agreement with Major League Baseball Properties to produce customized MLB team controllers for the PlayStation2 and the Xbox gaming systems. The San Diego-based company recently announced similar licensing …