News Briefs

• News Briefs

  NATURE VALLEY GRANOLA BAR: has re-signed as an official sponsor of the AVP Pro Beach Volleyball Tour’s Nissan Series through the 2006 season. The AVP Nissan Series is AVP’s national touring series that features more than 150 of the nation’s top male and …

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  MASS CONNECTIONS: Cerritos, CA, today opens an office in Bentonville, AR, to serve Wal-Mart and brand marketers with in-store marketing services. BRANDPARTNERS GROUP: New York City, has renamed its Willey Brothers retail design and merchandising …

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  NORTHWEST AIRLINES: and Miller Brewing Co. have signed a deal for the fourth largest airline in the world to offer Miller Lite beer on its flights throughout the world. The offer will be phased in on all flights over the next several weeks. UPSHOT: …

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  PEPSICO: will buy Punica Getranke GmbH, a German maker of fruit juices and juice drinks, from Sunny Delight Beverages Co. Financial terms were not disclosed. ROCK GREEN LIGHT: the low-cal, light beer counterpart of Rolling Rock Premium Beers, has a new …

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  ALLSTATE: signed a multi-year deal to be the official insurance sponsor of NASCAR, and will become the first title sponsor of the Aug. 7 Brickyard 400, held annually at Indianapolis Motor Speedway. The sponsorship includes the auto, home and life …

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  GENERAL MILLS TRADMARK LICENSING: has signed a deal with You and Me Legwear to create a new line off infant and toddler apparel and accessories. The line will include diaper bags, blankets, clothing items and will feature characters such as Trix Rabbit, …

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  WOMENS ENTERTAINMENT: has launched a sweepstakes tied into the original TV series McLeod’s Daughters, which offers consumers a chance to win a trip to Australia to visit the set of the hit show. Consumers 18 and older can enter The McLeod’s Daughters …

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  GAP, INC.: has named Cynthia Harriss as president of the Gap brand, effective May 2. In her new role, Harriss, 53, will oversee the Gap brand in North America, including Gap Adult, GapKids, babyGap and GapBody. Harriss will report to Gap, Inc. President …

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  THE RAIL NETWORK: a private New York company, is installing five 15-inch, flat-screen televisions in each of 100 rail cars in Atlanta. Later this spring, news from Atlanta’s ABC affiliate and three music channels will be available. The deal is expected …

• News Briefs

  TANGUERAY: has a new campaign featuring “socialite extraordinaire” Tony Sinclair. Four commercials began airing April 11 on cable stations supported by billboards, bus shelters, kiosks, interactive taxis and trains. Out-of-home begins in early summer in …