News Briefs

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  CHIPS AHOY: has launched new resealable packaging for Chewy Chips Ahoy to keep cookies fresh. A flap opens across the top of the package, then reseals without losing its stick. P-O-P, including shelf danglers, support the new Snack ‘n Seal packs. Kraft …

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  BLOOMINGDALE’S: celebrates Father’s Day with a poker tournament led by poker consultants to the stars Johnny Marinacci and Mike Scelza. The June 16 event is sponsored by Excalibur Electronics, which markets hand-held games including the World Series of …

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  SCRATCH: Toronto, has brought in a third partner, Elan Packer, as the agency adds new work. Packer had been a brand manager at Pfizer and Novartis, with an earlier stint as director of client services at LLS Market Research. He joined Scratch’s founding …

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  KENTUCKY FRIED CHICKEN: is getting plenty of complaints from British TV watchers who don’t like its TV ads showing call center representatives singing with their mouths full. The Brits said it depicts bad manners and looks unpleasant. Some 1,671 …

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  DIET CHERRY VANILLA DR PEPPER: will serve up a thank you to New Yorkers tonight at 7:30 at Passannante Ball Field, handing out free popcorn and Diet Cherry vanilla Dr. Pepper as part of the brand’s classic movie night. As part of the promotion, …

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  KRISPY KREME DOUGHTNUTS, INC.: is offering consumers a tasty treat, touting a new doughnut to celebrate DreamWorks Animation’s new computer animated film, Madagascar. The film hits theaters on May 27. Madagascar Tropical Sprinkle Doughnuts are glazed …

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  SMG COMMUNICATIONS: Marina Del Rey, CA, promoted John Weir to president, a new post at the marketing communications and p.r. agency that specializes in electronic security and fire/life safety. He had been director of public relations since joining the …

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  SMIRNOFF VODKA: has added a new flavor to its vodka. Smirnoff Black Cherry will be introduced in June. Other flavors in the line include, Watermelon, Strawberry, Cranberry, Raspberry, Vanilla, Orange and Green Apple. …

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  ANHEUSER-BUSCH: has signed hip-hop superstar Nelly to help prevent under age drinking. A 30-second spot titled “Who am I?”, created by DDB Chicago, begins airing May 18. In the ad, the artist takes on other professional styles of dress, such as a chef, …

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  AMERICAN EAGLE OUTFITTERS, INC.: has promoted Susan McGalla to president of the American Eagle brand. In her new role, McGalla, will oversee design, merchandising and marketing functions for the brand. McGalla formally served as executive …