News Briefs

• News Briefs

  SONY COMPUTER ENTERTAINMENT AMERICA: will roll out the PlayStation Patrol, a 40-foot-long vehicle featuring 12 PlayStation 2 interactive kiosks and eight PlayStation portable kiosks to the Chicago, IL, area this week. The vehicle will include the latest …

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  DVC WORLDWIDE: Morristown, NJ, hired Courtney Mulligan as account supervisor and Lina Allocca as account executive, both new posts on the promotion agency’s p.r. staff. Mulligan handles p.r. for DVC clients Kraft Foods and Georgia-Pacific; she had been …

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  MARKETING DRIVE WORLDWIDE: Wilton, CT, has opened an office in Rogers, AR, near Bentonville, under the direction of Russell “Rusty” Brock, who joins Marketing Drive as general manager-business development. Brock had been senior VP-general manager of …

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  OMNICOM GROUP’S: New Solutions, London, named Victoria Leavitt CEO of the brand development agency. Leavitt had been director of commercial development for Omnicom’s Rameses Europe Ltd. and earlier was an account management and business development …

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  BUILD-A-BEAR WORKSHOP: will bring its traveling store to Detroit for next week’s Major League Baseball All-Star Game and the John Hancock All-Star FanFest. In addition to the mobile tour, Build-A-Bear Workshop mascot Bearemy will help kids from …

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  LOWE’S: will offer all active, reserve and retired military personnel and their immediate family members a 10% discount on in-store purchases up to $2,000 made during the July 4th holiday weekend. The home improvement retailer offered the same discount …

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  DOMINOS PIZZA: will be the title sponsor of the NASCAR Busch Series race on Aug. 20 at Michigan International Speedway, the Domino’s Pizza 250. The QSR also will be the primary sponsor of Michael Waltrip Racing’s No. 99 Busch Series Chevrolet during …

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  DIET COKE: and Jazz at Lincoln Center will hold a jazz festival at Dizzy’s Club Coca-Cola in Lincoln Center. The nightly events, featuring influential women in jazz, begin Sept. 6. PROCTER & GAMBLE CO. AND GILLETTE CO.: plan to divest some of their …

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  WALMART.COM: Bentonville, AR, reportedly has hired Carter Cast as president of the Web site, replacing John Fleming, who was named Wal-Mart Stores’ CMO in April (May 3 Xtra). Cast joins Walmart.com on July 5 from his post as CMO at eBay; he had been a …

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  MARKETING WERKS: Chicago, last month hired Chris Hartweg as senior account manager, a new post at the mobile-marketing shop. Hartweg had been director of sponsorships for Clear Channel Entertainment’s music division in Chicago, handling work in Illinois …