News Briefs

• News Briefs

  CLAIROL: has hired Desperate Housewives star Teri Hatcher as its spokeswoman for its Nice ‘n Easy hair color brand. Hatcher, 41, will appear in print and TV ads. HEALTH CLUBS: get a new magazine this month from the International Health, Racquet & …

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  COCA-COLA NORTH AMERICA: has inked a deal with Bally Total Fitness to sell its products at about 400 club locations across the country. WARNER BROS. CONSUMER PRODUCTS: has signed a long-term licensing agreement with the Union of European Football …

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  THE COCA-COLA CO.; The Coca-Cola Foundation and The Coca-Cola Bottlers through the Coca-Cola Bottlers Association are donating $5 million to hurricane Katrina relief and rescue efforts. The money will be divided among the American Red Cross, the …

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  COCA-COLA CO.: is pulling sodas from elementary school vending machines in Poland amid concerns of childhood obesity and replacing the drinks with bottled water and fruit juices, The Associated Press reported. THE ORLANDO/ORANGE COUNTY CONVENTION AND …

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  7-ELEVEN: is set to launch a proprietary line of functional foods and beverages, tapping the low-fat, low-carb craze and America’s concerns about the growing epidemic of obesity, the company said. The product line, produced under the Formula 7 brand, …

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  PRO MOTION: St. Louis, MO, has hired Megan Beger as an assistant project manager. She had worked at the agency as an intern in 2000. Most recently, she was an account executive for the Hallmark, Nestlé, Purina and Sara Lee accounts for Kicking Cow …

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  7UP PLUS: has signed Desperate Housewives stars Marcia Cross and Nicolette Sheridan to pitch the brand’s new flavors, Cherry and Island Fruit. The two will appear in television ads that premiere Monday. The new flavors are available nationwide. 7UP Plus …

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  THE U.S. MARKET FOR GOURMET FOODS AND BEVERAGES: report found that nearly one-fifth of American adults can be considered gourmet consumers, fueling a $41.2 billion industry. The market for gourmet foods and beverages is expected to top $62 billion by …

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  MTV: Music Television is building buzz around the MTV Video Music Awards launching the official celebrity and party headquarters for the awards by transforming Doubletree Surfcomber in Miami, FL, into “Hotel MTV.” Starting Wednesday, fans can take …

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  VERIZON WIRELESS: has renewed its sponsorship of the NFL’s Dallas Cowboys. The wireless carrier leverages its sponsorship with in-store appearances by Cowboys players and autograph sessions by the Dallas Cowboys Cheerleaders. Customers can also …