News Briefs

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  JAKKS PACIFIC, INC.: has signed a licensing agreement with J.K. Benton Design Studio to develop and market girls’ craft and do-it-yourself activity toys based on the Just Jimmy property, a line of colorful and whimsical animal characters by Jim Benton. …

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  POWERBAR: and the World Triathlon Corporation have formed a three-year global sponsorship agreement that designates PowerBar as the Official Global Energy Bar and Energy Gel Sponsor from 2006 through 2008 for all U.S. and international Ironman …

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  HEINZ: has tapped into the football tailgating craze with 57 tailgating recipes, fun football facts and brain teasers, all packaged in a book called Touchdowns to Tailgating— Red Book for All You Need to Know About Football, Food and Heinz Field. The …

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  WAL-MART STORES: has launched a new line of urban apparel called “Metro 7” to target women 24 to 45. The clothing line, which offers lower-priced versions of trendy fashion in denim, velvet and silk, is rolling out in 500 stores. Print ads and online …

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  DRAFT: Chicago, hired John Kenny as VP-strategic planning director, a new post, working on Nokia’s global account. Kenny had been senior consumer planning manager retail and spirits at Diageo in Ireland. Kenny’s first task at Draft: Study shopper …

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  PROCTER & GAMBLE: has signed Pampers Baby Dry as a sponsor of Sesame Street and Plaza Sesamo for a year, through September and December 2006 for each show, respectively. As an underwriter, Pampers gets on-air visibility; it’ll extend its sponsorship on …

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  DAIRY QUEEN: has teamed up with Children’s Miracle Network to sell glow-in-the-dark bracelets for $1 to raise funds for the network, an organization of hospitals that treat 17 million children a year. Participating Dairy Queen and DQ Grill & Chill …

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  SPORTS ILLUSTRATED ON CAMPUS: extends its college-campus distribution to 150 schools, up from 74, through a partnership with the National Intramural-Recreational Sports Association. The every-other-weekly magazine covers college athletics; it’ll be …

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  DOMINO’S PIZZA: is teaming up with ESPN and ABC Sports to sponsor Monday Night Football for the second year in a row. The sponsorship includes ads on the MNF broadcasts on ABC, promotional commercials airing on ABC and ESPN networks, a presence on …

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  BRITNEY SPEARS’: TV ads for her second fragrance from Elizabeth Arden, fantasy, will premiere exclusively on AOL today, the day the fragrance launches nationwide at retail and her Web site, Fantasybritneyspears.com goes live. The commercial’s TV debut …