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News Briefs

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    NINTENDO OF AMERICA: has selected Vital Marketing as its urban agency of record. In this capacity, Vital Marketing is in charge of increasing Nintendo’s market share in the $10 billion video game industry via marketing and branding efforts targeting …

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    COCA-COLA NORTH AMERICA: plans to introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in January 2006 based on consumer demand. Vanilla Coke and Diet Vanilla Coke will go on hiatus but may be brought back at a later time, the company …

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    FORMER WAL-MART VP: Robert Hey Jr. pleaded guilty to three counts of wire fraud and admitted that he falsified invoices to embezzle money from Wal-Mart for former executive VP Tom Coughlin. Hey, who reported to Coughlin, falsified travel reimbursement …

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    TOM’S OF MAINE: is sponsoring a new season of the PBS series Healthy Body Healthy Mind. The series, developed through real life experiences of physicians and their patients, explores the latest medial progress in health and wellness issues. The series …

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    J. BROWN AGENCY: Stamford, CT, named Mike Scheiner to the new post of executive creative director. Scheiner had been creative director at DDB, New York; he joined J. Brown on Oct. 17, reporting to Chief Creative Officer Victor Mazzeo. KRAFT FOODS: …

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    CARTOON NETWORK’S: animated Japanese series Hi Hi Puffy AmiYumi will extend its brand with a custom-built float for the Macy’s Thanksgiving Day Parade. The float, which will feature the performers and giant-sized, puppet versions of their cartoon alter …

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    MCDONALD’S: CEO Jim Skinner has quashed public speculation that the company will undergo a major restructuring. In a public letter Monday, Skinner said while McDonald’s continues to look for new ways to enhance shareholder value, a major overhaul is not …

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    20TH CENTURY FOX: and the National Frozen & Refrigerated Food Association have teamed up to use characters from Ice Age 2: The Meltdown to promote frozen foods in 2006. Under the agreement, the NFRA will develop P-O-P messages, in-store media and …

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    JAKKS PACIFIC, INC.: will market and distribute new licensed preschool plush and toys through its Child Guidance division, kicking off the preschool program with a product line based on Scholastic’s Clifford The Big Red Dog property. Under a master toy …

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    PROCTER & GAMBLE: is turning a new page with Pringles Prints, putting Guinness World Records trivia on its chips. The Guinness World Records chips hit stores Oct. 17, timed to the fall publication of Guinness’ 2006 edition, which is featured on Pringles …