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News Briefs

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    BAILEYS IRISH CREAM: has added two flavors: caramel and mint chocolate, available for a limited time beginning in March. 4KIDS ENTERTAINMENT, INC.: has entered into a licensing agreement with Microsoft Corp. Under the agreement, the children’s …

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    WARNER BROS. CONSUMER PRODUCTS: has tapped Kids Station Toys International the rights to create a new line of youth-focused consumer electronics based on DC Comics’ Superman franchise. Products include TVs, DVD players, MP3 players, personal CD players, …

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    HASBRO, INC.: has named Brian Goldner as its new COO effective Tuesday. In his new role, Goldner, 42, oversees all of Hasbro’s North American toy and game operations. In addition, Goldner is in charge for worldwide product development and the global …

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    EVERLAST WORLDWIDE INC.: has signed an agreement with H Best Ltd for the licensee’s 2(x)ist division to develop and introduce Everlast men’s/boy’s underwear and men’s loungewear and sleepwear. The new Everlast products, which launch this year, will be …

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    EVERLAST WORLDWIDE INC.: has expanded its licensing agreement with Nuremberg, Germany-based Globus Trading Group GmbH. Under the agreement, Globus will serve as Everlast’s licensee for footwear in Continental Europe, excluding the U.K. and the Republic …

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    NIKE: is set to launch a new apparel and footwear collection inspired by Los Angles Lakers guard Kobe Bryant. The new line, called Zoom Kobe, will feature a signature Bryant logo and rolls out in February. HOOTERS OF AMERICA: has appointed Noela …

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    PIZZA HUT: gave away a year’s worth of free pizza on New Year’s Day to families who gave birth to the first set of twins of the year at major hospitals in Atlanta, Dallas, Boston, New York City, Los Angles and Chicago. The giveaway was part of Pizza …

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    GRANTON MARKETING: Plano, TX, has been renamed Smart Circle International to reflect the scope of the direct-marketing firm’s work and signal its expansion plans. The company distributes coupons at homes and workplaces. SAM GOODY’S: is asking bad-gift …

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    WAL-MART STORES: has again installed kiosks that let shoppers send messages to troops overseas. Shoppers choose from a collection of holiday messages, through Jan. 1; after that, the kiosks will let shoppers send more general messages, which will be …

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    CHICK-FIL-A: is extending its sponsorship deal of the Peach Bowl, changing the name from the Chick-fil-A Peach Bowl simply to the Chick-fil-A Bowl. The new arrangement reflects a substantial financial increase by the Atlanta-based QSR. Under the deal, …