Mother’s Day

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  Shopper/Retail

  Edible Arrangements Entices Early Mother’s Day Buying to Ease Operational Bottlenecks

  Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.

• Mother’s Day Drove Flowers/Gifts/Greetings Sites in May 2012

  Mother’s Day had a big hand in determining which websites saw the biggest month-over-month growth in traffic, according to comScore. Meanwhile, Google Ad Network led the field by reaching 92.2 percent of Americans online.