Merchandising

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  Shopper/Retail

  How Physical Stores Bring the Wayfair Brand to Life

  Wayfair’s VP of merchandising shares the strategy behind Wayfair’s national store expansion plans and how a large store fuels loyalty for its brand.

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  Digital

  Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic

  We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.