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  Google Rolls Out Ad Tools for Marketers to Reflect COVID Behaviors

  What marketers can gain from Google’s new trend discovery tool and optimization capabilities for specific campaign objectives.

• Customers Acquired via Facebook Ads Are Slightly More Valuable Than Those Acquired via Google Ads

  According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer’s first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are…