Experiential
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Agencies
Full Court Press
Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of
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Agencies
Live from the In-Store Marketing Expo: Home Depot
The Home Depot is making changes.
The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter.
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Agencies
Live from the In-Store Marketing Institute: Digital Media as In-Store Experience
Digital Media is adding a fresh dimension to the in-store experience.
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Agencies
Jones Soda Launches Seattle Seahawks-Branded Flavors
Jones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week.
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Agencies
Live from the In-Store Marketing Expo: Cabco Introduces Mi-Kart
Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions.
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Agencies
Kellogg’s Targets Military Kids with On-Pack Promo
Kellogg’s has launched an on-pack book offer targeting children of military personnel
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Agencies
Boboli Pushes New Product via In-Store Merchandise
George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.
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Agencies
Langers Juice Promotes “Naruto” DVD with On-Pack Promo, Sweeps
Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”
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Agencies
Holiday Retail Sales Growth Could be Slowest in Years: NRF
The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion.
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Agencies
Nissan, Hanes Join ESPN College Football Tour
Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.