Experiential
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Agencies
Jelly Belly Kicks off New Flavor Contest
Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.
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Agencies
Post-Holiday Bills Bring the Blues: Survey
In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements.
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Agencies
Rhino Pop-Up Store Returns to Retail Roots
In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December.
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Agencies
Hostess Pushes Holiday DVD Rebate on 2 Million Packages
Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies.
The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin’ to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.”
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Agencies
Dairy Queen Tests Mobile Coupon Program
Dairy Queen is testing mobile coupons in an effort to drive traffic to its restaurants.
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Agencies
1-800-FLOWERS.com Brings Kids, Seniors Online and Together
In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch.
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Agencies
GoDaddy.com Drives New NASCAR Deal
GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.
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Agencies
Hennessey Brings Bartenders to Cognac in Multi-City Campaign
Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient
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Agencies
Good Neighbor Pharmacy Hits NASCAR Circuit
Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year
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Agencies
HarperCollins, Coffee Co. Team for Packaging Deal
Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.