Experiential

• Agencies

  Marketers Line Up to Give ‘Iron Man” Lift

  Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.

• Agencies

  Live from NRF: 2007 Retail Sales Predicted to Grow 3.5%

  The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.

• Agencies

  Nestlé Pushes $1 Million ‘American Idol’ Game

  Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.

• Agencies

  ‘One Tree Hill’ Stages Macy’s Casting Calls

  “One Tree Hill” fans have a shot at a walk-on role in the series and a weekend with the cast as part of a CW promotion with Macy’s.

• Agencies

  Party Hearty

  Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

• Agencies

  Cottonelle Launches Major Non-Traditional Campaign

  Kimberly-Clark has launched the largest non-traditional marketing campaign in its history to boost sales for the Cottonelle brand.

• Agencies

  McDonald’s Takes on Competition with Specialty Coffee, Baristas

  Is McDonald’s turning into the new Starbucks?

• Agencies

  GEICO Sends Gecko to Tour Zoos for Conservation

  Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species.

• Agencies

  Talbots to Close Men’s, Kids Stores

  Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35.

• Agencies

  Lifetime Sends Women Waving Bras into NYC

  Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”