Experiential

• Agencies

  Tostitos Teams with Food Network for Sweeps, In-Store Promo

  Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.

• Agencies

  Discovery Draws Eyeballs with Mobile Channels

  Discovery Communications is seeking to pump up viewership with new mobile portals for its channels.

• Agencies

  Cheez-Its Teams with TV Guide for In-Store Promo

  Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine.

• Agencies

  Denny’s Takes on Competitors with New Campaign

  Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.

• Agencies

  Health Quencher

  Diet Coke is carrying a banner to build women’s awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart

• Agencies

  Social Tease

  Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.

• Agencies

  Back to the Real World

  What do you do after a Web 2.0 promotion turns sour? If you’re Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something

• Agencies

  Big Game in Big Easy

  When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended

• Agencies

  Gift-Card Monte

  Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria’s Secret card? Or a $100 card for Toys Us, no charge? Just fill out this

• Agencies

  How Effective?

  Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be