Experiential

• Agencies

  What Rebate?

  Gift cards that end up being worthless and rebate checks that never get sent to the consumer are two black marks against the promotional marketing industry.

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  Hold the Anchovies

  TNT tried to score ratings points for its coverage of last month’s NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying

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  Chain Reaction

  Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition

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  Measuring Up

  Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

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  But Can He Bunt?

  Presidential politics is like a spectator sport. So it makes perfect sense for card publisher Upper Deck to enter the race with candidate cards. One political

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  From Backyard to Broadcast

  Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established

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  Wal-Mart To Require Item-Level Tags

  Wal-Mart Stores Inc. is giving its suppliers a new reason to take its RFID mandate seriously: Starting Oct. 31, 2009, suppliers that ship products to

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  Spreads Easily

  Philadelphia Cream Cheese is 128 years old. And that’s a problem. Yes, people are used to the venerable brand. But they may not be interested in a variation

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  Casting Call

  When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

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  Stuff We Can’t Do Here Yet

  You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong