Experiential
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Agencies
WWE Pushing Wrestlemania Hype to New Heights
WWE is applying the marketing equivalent of a body slam to boost the upcoming Wrestlemania 24 event, from a cyberspace assault to branded pizza boxes, an alternative rock/heavy metal concert tour and a lineup of guest celebrities.
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Agencies
Wrigley Makes Over Gum with New Packaging, Flavors
The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales.
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Agencies
Bud Light Gives Rock Paper Scissors Olympics Aura
The winner of this year’s Bud Light Rock Paper Scissors competition will take home a gold medal from Beijing.
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Agencies
Smoothie King Blends in with Crowds at Live Events
Smoothie King, a franchisor of stores selling hand-blended fruit drinks, has launched its second Smoothie King on the Go mobile tour, bringing a fully-equipped smoothie kitchen to live events around the country for the next six months.
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Agencies
Sharper Image Accepts Gift Card Again, But with Stiff Rules
The Sharper Image is back to accepting gift cards, following its Chapter 11 bankruptcy filing last month. But the chain has added some stiff rules to its redemption policy.
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Agencies
Jockey Brings Back ‘Underwars’ Contest, Campus Tour
Jockey International is once again looking for a few good dancers willing to show off their moves in their underwear. But this time the company is offering
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Agencies
Johnsonville Sausage Kicks Off Grilling Season Early
Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday.
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Agencies
MasterCard Takes New “Priceless’ Tact
MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage.
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Agencies
Dove Offers Goodie Bags to Tanger Outlet Shoppers
Dove is spreading the word about some of its products in a new sampling initiative with Tanger Factory Outlet Centers.
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Agencies
Sheraton Strikes NCAA, CBS Sports Partnership
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games