Experiential
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Agencies
Burger King Brands Subscription Mobile Games
Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.
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Agencies
Bank of America Ties Olympic Sponsorship to Rewards, Events
Bank of America is giving people a chance to support America’s Olympic athletes through branded products, and an online campaign and tour.
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Agencies
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.
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Agencies
Jolt Soda Relaunches Brand with Sampling Program
Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign
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Agencies
Lord and Taylor Hires Former Home Depot CMO
Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post.
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Agencies
“Muffins” Stage Protest at Bloom Supermarkets
“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops.
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Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Agencies
Allstate Revisits Biker Tour, Launches Web Site
Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.
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Agencies
VH1 Stages ‘Celebreality’ Bowling Events
VH1 has been staging a trio of bowling events around its celebrity reality shows, lending local bowling lanes the ambience of nightclubs.
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Agencies
7-Eleven Pumps ‘Iron Man’ with Slurpee Cups
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.