Experiential
-
Agencies
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging
-
Agencies
Walmart to Operate FIFA World Cup Shops in its Stores
Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world
-
Agencies
Shopping Trip
Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive
-
Agencies
Tales From the Front
GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail
-
Agencies
Slow Growth
Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to
-
Agencies
Cyber Monday Sales Could Set A Record $900 Million
Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours
-
Agencies
Vetting Online Voices for Your Brand
Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley
-
Agencies
Street Smarts
To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October
-
Agencies
Frito Lay Develops Portfolio of Products for Women
Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”
-
Agencies
The State of Events
Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%