Experiential
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Agencies
Superstores to Grow, Retail Shelf Choices to Shrink: Nielsen
Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce
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Agencies
6 Ways to Use Local Radio to Drive Consumers to Retail
Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.
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Agencies
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important
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Agencies
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand’s history, distributing 1
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Agencies
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach
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Agencies
Idea to Steal
L’Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The
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Agencies
The Sweat/Soup-Shelf Connection
A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed
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Agencies
Foster Grant Links Code at Retail Straight to Web Browser
Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail
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Agencies
Nissan’s New Leaf Aligns with Healthy Lifestyles
Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric
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Agencies
BFG Runs 30-City Tour for Cartoon Network
Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children