Experiential

• Agencies

  Case Study: “Give a Veteran a Piece of the (Miller) High Life”

  Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers.

• Agencies

  Why Etail Marketing Requires New Key Performance Indicators

  It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.

• Agencies

  Moving Closer to Muslims During Ramadan

  Saffron Road Foods launched one year ago at Whole Foods Market, a good location for a line of halal food products. The brand made its debut in August during the month of Ramadan, the holiest time period for Muslims and in the ensuring year its products proved successful items on store shelves. This month, as Ramandan is again underway Saffron Road is staging its first promotion co-produced at about 90% of Whole Foods markets nationwide.

• Agencies

  Ben & Jerry’s Mixes Sweets & Tweets

  At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.

• Agencies

  Back in the Ring: WWE and 7-Eleven

  When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.

• Agencies

  News Brief: WWE and 7-Eleven

  WWE and 7-ELEVEN: are underway with their third consecutive summer promotion. During the month of August, customers can purchase WWE collectible Slurpee and Super Big Gulp cups and straws highlighting some of WWE’s biggest stars, including
  John Cena, The Rock and The Miz. People who buy a
  Slurpee beverage and a TWIX candy bar can enter a sweepstakes to win an all-expenses-paid, VIP trip to WrestleMania XXVIII to be held at the Sun Life Stadium in Miami on April 1, 2012.

• Agencies

  How Nivea Designed its Mega Pop-Up, Plus the Rihanna Connection

  Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.

• Agencies

  Ocean Spray SVP on the Brand’s Summer Tour: Q&A

  Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.

• Agencies

  Why Black Friday Should Merit Attention Throughout the Year

  Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales, are watering down its effects by marketing and using the term, and its connotation at other times of the year.

• Agencies

  Ocean Spray’s Summer Calendar

  Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.