Experiential
-
Agencies
Eyes Have It
If a young college student has trouble remembering the color of his girlfriend’s eyes, never fear. He won’t be sent to the doghouse this time. Vistakono,
-
Agencies
Anti-Smoking Campaigns Kick Off
Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour–truth Orange–designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco …
-
Agencies
Taking Events on Tour
Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road
-
Agencies
Shelf Sets
Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and
-
Agencies
HP Takes Tech On the Road
SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down
-
Agencies
Remaking the Mall
WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten
-
Agencies
Retail Stores as Choice-Editors
I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,
-
Agencies
Street Smarts
U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in
-
Agencies
California: What’s in Store
CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year
-
Agencies
PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT
In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the