Experiential
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Agencies
Mass In Transit
BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized
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Agencies
Teaching Tools
Free, take one. Who doesn’t love those freebies picked up at the grocery store, event or in the mail? But if marketers don’t properly educate consumers
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Agencies
Buzz Gets Louder
Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn’t the 15% to 20% jump that
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Agencies
Volkswagen and Disney Taking Herbie on the Road
Volkswagen of America and Walt Disney Pictures will hit the road in May with the Disney live-action character Herbie, a VW Beetle with a mind of its own, in a grassroots effort to help promote the upcoming motion picture Herbie Fully Loaded. Volkswagen …
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Agencies
Mary Engelbreit Tops $1 Billion Lifetime Sales
Even before its 20th anniversary in art licensing, Mary Engelbreit Studios is celebrating another important milestone — reaching more than $1 billion in lifetime sales at the retail level. Mary Engelbreit illustrated greeting cards The brand, which …
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Agencies
PowerBar Enlists NBA For Product Launch
PowerBar has signed on as a partner with the NBA’s Rhythm ‘n Rims mobile tour to promote its new energy bar, PowerBar Triple Threat. It is the first time the packaged product has tied in with a national sports league. PowerBar Triple Threat is teaming …
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Agencies
Dentyne Sponsors Music Events to Introduce Vanilla Chill
To introduce its Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in its product lineup, Dentyne is inviting consumers to it “Live It Loud with Dentyne” music experience set to tour 20 cities nationwide beginning next month. Concert …
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Agencies
Coke to Hit Some High Notes with American Idol Mall Tour
Coca-Cola is set to launch a multi-mall event with Simon Brand Ventures that taps one of TV’s hottest shows, American Idol, and some of its stars. Huff London Highlighting the event will be live performances from American …
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Agencies
NBC Builds Online Buzz For The Office Premiere
Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style …
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Agencies
WWE Spends $5 Million to Build Pay-Per-View Audience
WrestleMania 21 has been sold out for months, but World Wrestling Entertainment is spending more than $5 million with a multi-media campaign to promote Pay-Per-View purchases of the annual live event next month. Pizza boxes tell consumers about …