Topic

Experiential

  • Agencies

    Dew Action Sports Tour Picks up More Sponsors; Oxy and Others

    Mentholatum Co. brand Oxy Acne Solutions this week signed on as an associate sponsor of the Dew Action Sports Tour, the first-ever, season-long multi-sport professional tour in action sports. The tour, co-owned by NBC Universal and Clear Channel …

  • Agencies

    Filter uses NY Street Teams, Clothing Stores, to Push its Magazine

    Music magazine Filter will tailor its free mini-magazine for New York audiences this summer. Filter will publish a New York edition of Filter Mini in June, with eight additional pages of local content and ads. Filter street teams will give the mini to …

  • Agencies

    Scion Brings Cars to Target Audience’s Hangouts

    Toyota Motors USA subsidiary Scion is running a ride-and-drive event for the third straight year. But this year’s events are taking place in smaller cities and at places its Generation Y target are more likely to hang out. Just three weeks into …

  • Agencies

    Riding the Tide

    Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far as others this past year.

  • Agencies

    CMA Taps Chevrolet as First NYC Venue Sponsor

    Chevrolet will become one of the driving sponsors behind the 2005 Country Music Association Awards in New York City, redefining and extending its 13-year relationship with the association. The announcement, made Wednesday in New York City, marks the …

  • Agencies

    Big Name Brands Partner For Video Game Tour

    Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft’s Xbox video game system. The addition of such strong brands further leverages GameRiot’s power as the leading video …

  • Agencies

    Bank of America Plans Major Activation of MLB Sponsorships

    Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York …

  • Agencies

    Grocers Host Earth Day Push for Organics

    Eighteen grocery chains and 44 organic food companies are hosting an in-store, in-school blitz timed to Earth Day, April 22. Organic brands celebrate with mainstream grocers The “Go Organic! for Earth Day” campaign puts displays and samples in 2,500 …

  • Agencies

    Celebrity Chefs Tour Simon Malls

    Simon Property Group is going back for second helpings on its tour of celebrity chefs. Chefs drew crowds last year This month Simon begins its second “Simon Super Chefs Live!” tour with appearances by seven chefs at Simon malls in 21 markets, and five …

  • Agencies

    Tuning In at the Shelf

    U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including