Experiential

• Agencies

  Coughlin Pleads Guilty to Defrauding Wal-Mart

  Former Wal-Mart Stores executive Thomas Coughlin faces up to eight years in prison and fines of up to $1.35 million after pleading guilty to defrauding Wal-Mart.

• Agencies

  Kraft Cuts 8,000 Jobs, Trims More SKUs

  Kraft Foods will cut 8,000 jobs, close 20 production plants and cut another 10% of its SKUs in an effort to keep streamlining costs to improve earnings.

• Agencies

  Home Depot Dangles Chance to Train with Olympian

  Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.

• Agencies

  Build-A-Bear Searches for Huggable Heroes

  Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.

• Agencies

  Slim Jim, MasterCard Sponsor Dew Action Sports Tour

  ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.

• Agencies

  Starbucks Goes Hollywood

  Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business.

• Agencies

  Music for ‘My’ Generation

  The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’

• Agencies

  Blanketing the Beach

  In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with

• Agencies

  New York Times, Jeopardy Team for Joint Promo

  The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show’s audience and, likewise, newspaper readership.

• Agencies

  Marketers Open New Venues for Super Bowl Ads

  Marketers plan to make hay with the big bucks spent on each Super Bowl ad this Sunday by extending the creative well beyond Game Day. With spots costing an average $2.4 million, plans call for spreading the message across multiple channels, including iPods and cell phones.