Experiential

• Agencies

  Disney Hypes Up ‘Ratatouille’ Cheese Tour

  Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline.

• Agencies

  Del Monte Introduces an Energy Drink

  Del Monte Foods is entering the energy drink business.

  Bloom Energy hit stores shelves this month, promoted as containing antioxidants, nutrients and a full serving of fruit.

• Agencies

  Malibu Rum Hires Vital Marketing for Major Hispanic Push

  Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market.

  The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA.

• Agencies

  Kraft, Six Flags Offer Promo on 1 Million Mac & Cheese Packages

  Kraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks.

• Agencies

  Safeway CMO Resigns

  Brian Cornell has resigned as executive vice president-chief marketing officer of Safeway Inc. so he can look for a chief executive post at another company.

• Agencies

  Cheerwine to Celebrate 90 Years with 90-Year-Olds

  On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.

• Agencies

  Nielsen Rolls Out In-Store Measurement Test

  The Nielsen Co. is going national with the first in-store media measurement service, with data available to participating brands by yearend.

• Agencies

  Kraft Launches Second Life Supermarket

  Kraft Foods is opening shop on Second Life today.

  The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry convention, the Food Marketing Institute show, which runs May 6 though 8.

• Agencies

  Diet Pepsi Takes on Diet Coke; Hands Out 3 Million Samples

  Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke

• Agencies

  P&G’s Toronto Pop-Up Hosts 7,000 So Far

  Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio.