Demand generation

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  Demand Gen

  The Illusion of Brand vs. Demand Marketing

  How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.

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  Demand Gen

  McDonald’s, KFC and Chipotle Showcase Clever Year-End Marketing Tactics

  Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.

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  Agencies

  Engaging Channel Partners to Drive Revenue: 3 Tips

  You can’t expect disengaged channel partners to build engagement around your brand. Here’s 3 tips to get them on your side.