Data

• Data & Analytics

  Editor’s Note: Dog Days and Holidays

  Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything

• Agencies

  Strategies: JetBlue’s Packed Flight

  If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

• Agencies

  Destination: Loyalty

  Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

• Agencies

  Screw It, Let’s Ride: Harley-Davidson Retools Its Marketing

  When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration

• Data & Analytics

  Hiring the Right Contractors for Multilingual Marketing

  While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract

• Agencies

  Small Changes and Planning Can Make Your Expires Work

  Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?

• Data & Analytics

  Steps to Managing Spanish Language Translation

  In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think

• Agencies

  Thinking Out Loud: Return to Gender

  WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST

• Agencies

  Think Outside the Box: Enhance Data to Optimize Response

  Finding good, affordable, responsive lists seems to be getting harder and harder every day

• Agencies

  Four Errors Marketers Make When Measuring Performance

  Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you