Data
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Agencies
Unity in the Ranks
Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local
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Agencies
Moms Value the Web Difference
Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app
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Agencies
Screw It, Let’s Ride: Harley-Davidson Retools Its Marketing
When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration
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Data & Analytics
Hiring the Right Contractors for Multilingual Marketing
While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract
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Agencies
Small Changes and Planning Can Make Your Expires Work
Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?
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Data & Analytics
Steps to Managing Spanish Language Translation
In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think
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Agencies
Thinking Out Loud: Return to Gender
WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST
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Agencies
Think Outside the Box: Enhance Data to Optimize Response
Finding good, affordable, responsive lists seems to be getting harder and harder every day
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Agencies
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
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Data & Analytics
Mobilizing Moms With Social Media
E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online