Commerce Marketing

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  Shopper/Retail

  Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store

  Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.

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  Digital

  How Marketers Can Harness the Potential of Alt-Commerce Retail

  A look at new trends in retail commerce and how marketers can harness their potential.