Collabs

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  Social

  Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point

  In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.

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  Engagement

  Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey

  We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.