Coca-Cola

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  Engagement

  Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars

  How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

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  Engagement

  Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans

  Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.

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  Profiles & Campaigns

  Coca-Cola Launches First Marketing Campaign for AHA Sparkling Water

  AHA, Coca-Cola’s first brand in a decade, recently rolled out its first 360-degree marketing campaign.