brand collaboration

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  Shopper/Retail

  Cambridge Satchel Shares ‘Wicked’ Bag Boost and Store Expansion Strategy

  Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and exposure in this Q&A.

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  Shopper/Retail

  Innovative Eyewear Increases Sales, Brand Cachet With Reebok Licensing Deal

  Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.