Boathouse Survey

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  Research

  Boathouse Survey: CEOs’ Opinions of CMO, Marketing Team Performance Down from Last Year

  Boathouse’s Fifth Annual CEO Study showed that 71% of the 150 CEOs surveyed said their CMO put the interests of the company ahead of their own, up from 55% last year. However, a scant 15% of the CEOs gave their CMO’s performance an A grade, down from last year’s 24%.