Back Market

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  Shopper/Retail

  Low Prices Drive Gen Z Shoppers To Resale

  A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.

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  Shopper/Retail

  Inside Back Market’s Strategy to Break Into U.S. Market

  The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.