Search Results for: virtual reality

    Monday January 3, 2022 The New Year saw a rush of video tributes during NFL telecasts to the late John Madden, who passed away last week at the age of 85. “John Madden was an extraordinary man on so many levels,” said Madden’s former broadcast partner Al Michaels in a statement after the […]

Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.

    Monday November 29, 2021 There are survivors and then there are thrivers, and Ethan Zohn has proven capable of being both. Zohn, the winner of Survivor Season Three, has used his fame to dedicate his life to assisting causes, especially ones that he, as a former professional soccer player and cancer survivor can […]

We spoke with Qualcomm SVP and CMO Don McGuire about the brand’s ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.

    Wednesday November 17, 2021 Fenway Sports Group is reportedly about to buy controlling stake in the Pittsburgh Penguins, pending approval from FSG board members and the NHL according to multiple reports yesterday. FSG, led by billionaire John Henry, will assume ownership from Mario Lemieux and Ron Burkle, although Lemieux could reportedly retain a […]

Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice.    At a time when many […]

Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.

Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.

Ways in which sports sponsorships are likely to show up this fall.

Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.